eladay is an all day, everyday kind of thing.

We get it, you have things to do and places to be which is why we’ve created a line that allows you to do just that - Functional and versatile pieces you can incorporate into your daily attire and can’t live without.

Created by Natalie Noel, our lifestyle brand has been designed to inspire you to do you. From barre class to the dive bar, it's about embracing your personal style. Individuality, practicality and quality are all apart of our core values and we welcome you to interpret us your way. We're no scientists, but we're pretty sure there's a direct correlation between feeling hot and looking hot.

"My busy and diverse lifestyle made me realize how important it is to have versatility and feasibility in my daily wardrobe. When I leave my house in the morning, I’m constantly on the move from workouts to meetings and errands to drinks all before getting to return home for a quick change. Therefore, functionality in our collection was key. The complex modern working woman is what inspired eladay. We live our whole lives in our clothes, we might as well feel confident living our whole day in them - wherever the day may take us. I hope these eladay pieces fit you and your everyday style as effortlessly as you live your life"

Natalie Noel, Founder